From the ResourceShelf, a new report from OCLC:
From an OCLC Announcement:
Perceptions of Libraries, 2010: Context and Community, a follow-up to the 2005 Perceptions of Libraries and Information Resources, is now available. The new report provides updated information and new insights into information consumers and their online information habits, preferences and perceptions. Particular attention was paid to how the current economic downturn has affected information-seeking behaviors and how those changes are reflected in the use and perception of libraries.
The OCLC membership report explores:
+ Technological and economic shifts since 2005
+ Lifestyle changes Americans have made during the recession, including increased use of the library and other online resources
+ How a negative change to employment status impacts use and perceptions of the library
+ How Americans use online resources and libraries in 2010
+ Perceptions of libraries and information resources based on life stage, from teens to college students, to senior Americans.
The membership report is based on U.S. data from an online survey conducted by Harris Interactive on behalf of OCLC. OCLC analyzed and summarized the results in order to produce this report.
On pages 94-97 (beginning on page 51 of PDF) some numbers from the original research Harris Interactive are reported for the first time. The section is titled, "2010 Hot Spots."
On pages 98-101 (beginning of page 53 of PDF) some advice for librarians from library users.
Download the Report (Free)
The report can be downloaded as one document (59 pages; PDF) or by chapter.
You can also purchase a bound version of the report for $19.00/U.S. Details here.